Radisson opens first Red-branded hotel
Brussels, Belguim – April 18, 2016–Rezidor, one of the most dynamic hotel groups worldwide and a part of the Carlson Rezidor Hotel Group, announced the opening of Radisson RED in Brussels, Belgium. It is the very first Radisson RED hotel in the world to open its doors.
Radisson RED is a new hotel philosophy and lifestyle brand that reflects the ageless millennial mindset. Inspired by art, music and fashion, this brand is driven by bold design and breaks the traditional hotel model. Radisson RED recognizes that today’s guests seek a DIY, customizable experience driven by technology. The hotel is operated by The Rezidor Hotel Group which is also headquartered in Brussels. The brand currently has 14 additional hotels under development worldwide.