Radisson Red to open lifestyle brand in Dubai
Carlson Rezidor Hotel Group is set to launch its lifestyle select brand in Dubai with the Radisson Red in Dubai by 2018.
The mid-market brand is scheduled to open its doors Dubai’s Silicon Oasis at the same time as the global hotel brand launches its first Radisson Red in Saudi Arabia.
The hotel will feature a number of ‘creative’ dining outlets, including the OuiBar and ReDeli and will also include the Red Outdoor Terrace and a number of reading rooms.
The brand will debut with the Radisson Red Hotel, Brussels in April and has recently announced projects in Jeddah and Guangzhou, China.
Aimed at tapping into a younger demographic, known as the ‘Millennial’ generation, the group will be aiming to open 60 properties worldwide by 2020