Hard Rock International to Rock The Alps with Hard Rock Hotel Davos
With presence in more than 70 countries across the globe, Hard Rock International is expanding its hotel portfolio to the Swiss Alps, announcing plans to open Hard Rock Hotel Davos. Working in collaboration with International Hospitality Service AG (“IHS”), the owner of Spenglers Hotel and Holsboer Residences in Davos, Hard Rock will electrify the region in December 2017. VIYM, a private equity firm with extensive expertise in the hospitality industry, consulted IHS on the deal.
Transforming the 130-year-old building, which houses the recently renovated Spenglers Hotel Davos with a new spa and soft design touches, Hard Rock Hotel Davos will give tribute to the building’s rich history by honoring Dr. Alexander Spengler and Willem Jan Holsboer – both pioneers in their respective fields. As Davos became famous for the medical benefits its high altitude climate provided, Dr. Spengler was the first person to open a people’s sanatorium, while Holsboer developed the plans for the railway line to Davos. Recently renovated last year, the historic luxury boutique hotel will further continue its modern conversion by evolving into a music-inspired city escape with priceless memorabilia adorning the walls of the property, curated by a team of design experts to fit the local music scene while reflecting the region’s art, style and culture.