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Best Western acquires Sweden Hotels – forming Sweden’s largest hotel chain

Best Western Hotels & Resorts announced that it has acquired Sweden Hotels. The motive of the acquisition is to strengthen the competitiveness of the chains and create a stronger platform to drive industry development in terms of distribution, digitalization, customer relations and purchasing. Together, the chains will offer a network of 135 hotels in Sweden and a total of 180 hotels in Scandinavia.

Best Western och Sweden Hotels share a common vision and idea; to make privately owned and individual hotels more successful through collaboration, while offering guests a more personal and local alternative. Through the acquisition, Sweden Hotels gain access to Best Western’s modern digital platform, distribution system and loyalty program.

Original Article